4 steps.
Define, Measure, Understand, Act.
Define your brand.
Identity, market, positioning, target authority sources. The foundation. Traaker validates it with you and derives your GEO strategy from it.
Measure what AIs say.
Traaker continuously queries up to 10 AI engines on the prompts that matter in your industry.
ChatGPT
Gemini
Claude
PerplexityUnderstand your score.
A consolidated score out of 100. Three axes: what AIs say about you, what they cite from you, and whether they recommend you.
Act.
Every insight becomes a concrete task: a page to publish, a media outlet to reach, an angle to defend. With its priority and impact.
Questions about the method.
How the agents and analyses work under the hood.
What does Traaker actually do during the "Define" step?
You describe your brand (positioning, market, target authority sources, keywords, competitors). Traaker validates consistency with an AI agent, then automatically derives your GEO strategy: which queries to test, which media to monitor, which angles to defend. You validate or adjust before launching the measurement.
How does Traaker measure AI engine answers?
For each query, Traaker asks up to 10 major AI engines (ChatGPT, Gemini, Claude, Perplexity, Grok, Meta AI, Mistral, DeepSeek, Qwen, NVIDIA) in parallel, records the full response and cited sources, then automatically scores your presence across three axes: Narrative, Authority, Referral.
What do Narrative, Authority, Referral mean?
Narrative: what AIs say when asked directly about your brand. Authority: do they cite you as a source when discussing your domain? Referral: do they spontaneously recommend you in your category without your name being mentioned? Three complementary angles that form your overall score.
How often are measurements rerun?
Audits are automated and scheduled according to your plan (typically weekly on Pro, monthly on Lite). You can also trigger a one-off audit anytime from the platform.
How does Traaker decide which tasks to recommend?
Every detected insight (missing page, uncovered source, undefended angle, SoV loss vs a competitor) generates a task with an estimated impact (in score points) and a priority computed by effort/gain. Tackle the top rows first — that's where the biggest payoff is.
What does the Website agent analyze?
The agent crawls your site (up to 100 pages depending on plan), classifies each page by type, measures content quality, AI readability, freshness, SEO structure, and produces a "Business Readability" synthesis to check that an AI can understand your business from your site alone.
What is the Earned Media module?
Traaker automatically identifies the media and outlets AIs consult in your category (specialist press, reference blogs, mainstream media), measures your coverage on each, and points to the ones to win first for authority gains.